San Francisco Mayor Challenges Residents To Buy From Small Businesses, Eschew Amazon or Target, For 30 Days

15April 2021

#SHOPLOCAL     #SMALLBIZCHALLENGE     #BUYLOCAL

As the city and its small neighborhood businesses attempt to crawl back toward normalcy in the waning months of this pandemic, San Francisco’s Mayor London Breed is challenging residents to put themselves on a diet from chain retail, and patronize local businesses only in the month of May.

Noting that the city has given some relief to small businesses through $75 million in grants, loans, and fee waivers, Breed tells the Chronicle Wednesday, “We’ve done a lot, but of course it’s not nearly enough to keep everyone in business.”

She says that she’s been trying to lead by example since the early days of the pandemic. “I’ve made more of an effort to go to local businesses, to go to my local hardware store, to go to Gus’s Market,” she says. But today she’ll announce San Francisco’s Small Business 30-Day Challenge, to encourage all city residents to take a pause from the conveniences of Amazon, Safeway, and big-box retailers, and spend their money locally starting on May 1.

This may be a challenge when it comes to some things — who can claim to still have a local, mom-and-pop pha…

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